Everyone will have AI and access to increasingly powerful models. So where does competitive advantage come from in real estate?

Shon Lamp from global powerhouse Cushman & Wakefield, argues that the winners in real estate will be decided by who owns, connects and understands the few data entities that actually drive revenue.

AI doesn’t fix fragmented data; it just scales the mess. Drawing on Cushman & Wakefield’s global experience, Lamp shows how leading real estate organisations are turning property, customer, market and transaction data into a competitive asset and create a foundation that allows AI to price, predict and act.