Søren Secher is General Manager of OBOS Living Lab, Norway’s leading test arena for housing innovation. He works at the intersection of housing, technology, sustainability, and user insight, helping shape the future of urban living. Together with residents and external partners, OBOS Living Lab develops and tests new housing concepts, technologies, and services in a real residential environment. The goal is to generate practical knowledge and scalable solutions that make homes better, more affordable, and more sustainable for future generations.